Startup Story

Afroes, short for ‘African heroes’, is a mobile-first enterprise on a mission to position African youth for productive futures by innovating in skills acquisition, engagement and connecting to opportunity. Challenged with high levels of unemployment and social ills, Afroes game-based products equip and connect youth to opportunities, skills and resources. Afroes solutions and digital products are designed alongside our multiple Partners and Clients who are keen to support new innovations in learning and engagement of youth that are effective and scalable across multiple countries. All mobile products are designed to generate useful data and reports that help clients make informed decisions about future engagements. Our content is created, tested and distributed digitally, as well as through a unique network of local youth Representatives, Mobiv8ors, who know their market and are incentivized to ensure maximal reach.