the ideas workshop cape town

19 February, 2014




As part of our buildup to the official launch of mLab Southern Africa in Cape Town we are hosting our first workshop on 6, 7 and 8 March at mLab, The Barn, Woodstock Exchange.

The Ideas Workshop is an intensive three-day workshop to show you how to discover, develop and deliver new ideas for a new venture or to open up new markets and possibilities for your company. It is run by renowned serial entrepreneur Neil Hinrichsen and author of KoiTips, who has been pioneering new ventures his whole life from providing one of South Africa’s first online networks, to working with cutting-edge software, to representing the pathbreaking Internet company Netscape, to cofounding a mobile payments company acquired by Visa for $110m.  He now mentors a wide range of entrepreneurs across South Africa.

There are only 20 spots open and participants who complete the workshop with viable mobile concepts  will be considered for the next mLab intake starting April 2014. Participation is free!

To book your spot please RSVP with before 27 February 2014.

The Ideas Workshop by Neil Hinrichsen

6 March. DAY 1    Exploration

Explore new spaces, technologies, and business models.

From the base of the pyramid to augmented reality to smart dust to shifting profit zones to the second economy, we will explore the places where groundbreaking new ideas can be found.

7 March. DAY 2    Strategy

Lessons from a master strategist on how to develop, market, monetise, scale and protect your innovation.

Neil draws from thirty years of experience in the trenches to teach you how to turn ideas into successful new ventures.

8 March. DAY 3    Evangelise!

Learn how to craft a compelling story for your new venture that will excite and engage your investors and management, your team, and the marketplace.